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Online Marketing - Strategie en tactiek

Online Marketing - Strategie en tactiek

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Het boek 'Online marketing' helpt elke online marketeer om fors betere resultaten te realiseren. Of hij nu zelfstandig werkt of voor een multinational. Voor ruim twintig vormen van online marketing worden de belangrijkste tips en trucs beschreven. Daaronder zoekmachine marketing, social media marketing (hyves, twitter, youtube enz.), affiliate marketing, email marketing, widgets, winvertising, crossmedia marketing en free publicity. Belangrijke basiskennis over soorten uitingen en slimme afrekenmodellen komt uitgebreid aan de orde.

Gebruik het concrete stappenplan in dit boek en de gouden regels voor online marketing om een krachtige, samenhangende online marketing strategie te ontwikkelen. Van het genereren van bezoek tot en met optimale conversie op de eigen website. Met als uiteindelijk resultaat meer bezoekers tegen lagere kosten die maximaal converteren in loyale, winstgevende klanten.


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PRODUCTDETAILS
Levertijd: 5 werkdagen
SCRIPTUM BOOKS / 1e druk
Nederlandstalig / 200 pagina's
Gebonden: harde kaft
ISBN-13: 9789055947027
Oorspronkelijke titel: Online Marketing
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50 exemplaren -20%
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Waardering: 2.6/5 (17 stemmen)

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Geschreven door: Juliana op 21-04-2012
My personal eeripxences growing up let me know that it is possible to make a difference so that children can grow up in their first families or within their original communities. Here are a few highlights from my family background. As a child living in Tanzania, my parents cared for an infant. They respected his traditional food and cultural needs. After several months he returned to his family stronger. The respite care that my family provided helped their family stay together. As an adult, my parents reconnected with my Tanzanian foster brother. Encouragement and a little financial assistance have enabled him to become self-sufficient by buying a few tools so he could complete a training course. In the US, while I was growing up, my parents informally supported a teen mother and child escape from a violent boyfriend and reconcile with extended family members. Mother and child moved to a safe, supportive area near kin and they both avoided the interventions of the child welfare system. I have several other personal examples, including the story of a teen who lived with us for a while and an old lady who became self-sufficient after beinginstitutionalized for most of her live. My life eeripxences lead me to believe that individuals can make a difference. International adoption and the US child welfare system are huge institutions/businesses with lots of layers and players. Just because a task seems hugely insurmountable doesn't mean it isn't worth an effort to create change.I think it is important to question the circumstances make so many children available for adoption in the US and around the world. I try to keep the historical and current contexts of poverty & race in mind in discussions about adoption. I hope that adoptive parents will unite in efforts to improve the quality of live and services available in the communities where our children originated. I find it repugnant that some adoptive parents push for ease of access to children in one breath and indicate little or no insight into the needs of children who will grow up with vastly different eeripxences if they are adopted into white families, homes and communities. My choice of adoption path has instilled in me a desire to make changes within US child welfare system.

Geschreven door: Jennyfer op 20-04-2012
I think our intuition about what is a cmpleloing empirical test are often strongly tied to when we encounter a process or puzzle. In our case we asked where did the original trajectory come from and saw politics as the causal force fostering change. As that force weakened so did the change trajectories. Our thinking is that racial and gender politics in the last century fundamentally disrupted the strongly institutionalized versions of racial and gender inequality, making room for locally negotiated and contested racial and gender regimes. For example, if one carves the world up into industries with continued within workplace desegregation between white men and white women the modal pattern remains desegregation, although many industries are at equilibrium and some are resegregating. For black men the dominant pattern across industries is a new equilibrium, for black women the dominant pattern is increased segregation from white men and women. There are a handful of industries where all three groups are prospering (Miscellaneous manufacturing, Membership organizations, Banks, Social services, Railroads, and Miscellaneous services) strongly suggesting some institutionalization of an equal opportunity principle or wages so low that white men don't care. So if one want to contrast a local political with a national cultural explanation the empirical test might be to explain local variation rather than national trends?

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